Reliable PPC Services

A good PPC campaign begins by figuring out who your target market is, and what those people might type in a search engine when looking for your products or services. Once those keywords are identified, using keyword tools, you can expand those keywords and phrases so that you have a list of everything your prospects would likely type. You then structure and organize your PPC keywords to launch different ads with optimized ad copy while creating powerful and relevant calls to action so people will click your ads and visit your website.

The cost per click in Google Ads generally starts at about $1 on the Search Network. The average CPC on the Display Network is usually less. The low-cost allows businesses of any size to advertise to millions of people. Microsoft Bing and Yahoo are usually less expensive as there is less competition there, however, they can perform very well, if not better than Google in some cases.

The keyword price, or cost-per-click (CPC), is generally determined by a combination of keyword competition, ad quality score, the click-through rate, and a handful of other factors. This is why having a professional set up and create your ads using best practices can actually cost you less then if you were to do it all yourself.